Blog

Engineering perspectives, market analysis, and product thinking on the future of video delivery.

Client-Side Beaconing, IAB Open Measurement, and SVTA Standardization: A Joint Approach to Monetizing OTT Dynamic Ad Insertion

Dynamic ad insertion (DAI) has become the backbone of OTT monetization, and the industry is now evolving beyond server-side signals to strengthen measurement credibility with buyers. Server-side beaconing tells you an ad was stitched into a stream, focusing on ad insertion, while additional signals can confirm playback real viewer engagement. That distinction is now what …
Published on: Apr 9, 2026

Author: Alexandre Arnodin, VP Solutions Engineering at Ateme; Christophe Kind, Head of Global Partnerships and Market Development at Castlabs.
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Driving innovation in Dynamic Ad Insertion: Overlay ads and SVTA/OMID beaconing

As the media and entertainment industry continues to evolve, the demand for more engaging, personalized, and measurable advertising experiences is reshaping the way content is delivered and monetized. At this year’s IBC, Ateme and Castlabs are joining forces to showcase cutting-edge advancements in Dynamic Ad Insertion (DAI) that make advertising smarter, more measurable, and less disruptive …
Published on: Sep 10, 2025

Author: Dan Patton, Ateme VP Products and Christophe Kind, Castlabs Global Partnerships & Market Development
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Ateme and Viaccess-Orca Team Up to Increase Operator’s Advertising Revenue

In today’s competitive streaming landscape, maximizing ad revenue in a non-intrusive manner while delivering a seamless viewer experience is more essential than ever. As content and service providers face rising media licensing costs and increased competition, the pressure to boost advertising revenue intensifies. However, building an efficient and complete streaming ad solution is a complex task …
Published on: Dec 16, 2024

Author: Ahmed Swidan, Director of Personalized TV
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Enhancing Broadcast Audio: Ateme’s KYRION DR5000 now Supports MPEG-H Audio

In the fast-evolving landscape of broadcast technology, staying ahead of the curve is paramount. Ateme continues to push boundaries with its latest integration: Fraunhofer’s MPEG-H Audio into the KYRION DR5000 decoder. This development promises to revolutionize sound experiences for broadcasters, particularly in the burgeoning TV 2.5 broadcast ecosystem in Brazil. MPEG-H Audio: Elevating Soundscapes Fraunhofer …
Published on: Apr 23, 2024

Author: Julien Mandel, Marketing Director for Contribution and Distribution, Ateme; Adrian Murtaza, Senior Manager Technologies and Standards, Fraunhofer IIS
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Ateme and Google Cloud Enable the Digital Transition of Broadcasters

Ateme and Google Cloud provide a complete solution for video distribution to help enable the digital transition of broadcasters.
Published on: Aug 21, 2023

Author: François Guilleautot, Director of Cloud Solutions, Ateme, and Anshul Kapoor, Head Media Solutions, Google Cloud
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Ateme and castLabs Zap into Lower Latency to Optimize Quality of Experience

The combined solution by Ateme and castLabs for low latency and fast channel zapping maintains the high Quality of Experience viewers expect.
Published on: Jul 24, 2023

Author: Dan Patton, VP - Product, Origination & Delivery, Ateme, and Christophe Kind, Global Partnerships & Market Development, castLabs
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Boost NEXTGEN TV Efficiency with Video Headend Pack

Ateme's Video Headend Pack creates an all-in-one solution to simplify your workflow and deploy NEXTGEN TV services within hours.
Published on: Apr 24, 2023

Author: Julien Mandel, Solution Marketing Senior Director, Contribution & Distribution Segment at Ateme and Laurent Roul, VP Marketing at ENENSYS
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Ateme and THEO Technologies Collaborate to Lower Latency and Boost Performance

Latency is still an issue in OTT streaming. Ateme and THEO are working together to lower latency and improve viewer Quality of Experience.
Published on: Dec 19, 2022

Author: Bart Snoeks, Account and Partnership Director at THEO Technologies and Alexandre Arnodin, VP Solutions Engineering at Ateme
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Watermarking: Securing Sports Streams & Protecting Profits

Watermarking helps to protect what is perhaps one of the most precious assets of streaming service providers. Premium sports content requires significant investment and is a key subscriber acquisition and retention tool. And with sports fans demanding access via a range of device types, OTT streaming services are today’s norm. Yet unfair competition from pirate …
Published on: Aug 29, 2022

Author: Pascal Marie, Product Director, NAGRA NexGuard
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