New Codecs

Your Next Codec Should Cost One Ladder

In March, a major streaming media survey of industry professionals was carried out on their codec plans for the year. 40% said they intend to deploy AV1 in 2026. In the same survey, H.264, a codec standardised in 2003, was still in use at 84% of respondents. Both numbers are telling the truth, and together [...]

Published on: Jul 30, 2026

Author: Mark Haines, CDN Product Manager & OTT Streaming Solutions Manager
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AV1 at the Front: How Today’s Codec Choices Shape Tomorrow’s Video Ecosystem

As the video industry accelerates toward digital-first, codec evolution has become a defining strategic priority. Over the past year, one codec has moved from “emerging” to “inevitable”, AV1. With broad ecosystem support, royalty-free licensing, and meaningful bitrate savings, AV1 is reshaping compression strategies across OTT, broadcast, and device manufacturing. Yet AV1 is only one part of a broader [...]

Published on: Jan 26, 2026

Author: Mickaël Raulet, Chief Technology Officer
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VVC Codec at Your Fingertips

In the first of our two-part series, read about the latest innovation in the world of video codecs — the VVC codec — now incorporated in Ateme’s TITAN File transcoders.

Published on: Sep 25, 2023

Author: Mickaël Raulet, Chief Technology Officer
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The Evolution of Video Codecs, DVB, and Sustainability

Jan Outters, Director of Technology and Standards at Ateme and the new Chair of the DVB CM AVC, opens up about the evolution of video codecs, DVB, and sustainability.

Published on: Jul 3, 2023

Author: Jan Outters, Director of Technology and Standards
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End-to-End UHD Satellite Broadcast Transmission using Versatile Video Coding (VVC)

Versatile Video Coding (VVC) is the latest video coding technology, jointly developed by experts from ISO/IEC MPEG and ITU-T VCEG, forming the Joint Video Experts Team (JVET). VVC improves HEVC compression efficiency by 50% and addresses all video formats (VR-360°, 3D, 4K, 8K, HDR). Its versatility enables it to cover a wide range of applications, from [...]

Published on: Jul 30, 2020

Author: Fan Zhou
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