Blog

Engineering perspectives, market analysis, and product thinking on the future of video delivery.

The Glossary of Monetization: Getting your jargon right

A compact, expert-level glossary designed to clarify the most important monetization concepts found in modern OTT advertising workflows — with a strong focus on SSAI (Server-Side Ad Insertion), revenue uplift, cost reduction, and operational efficiency. A Addressable Advertising The ability to serve different ads to different viewers watching the same stream, based on demographics, behavioral

Published on: Feb 23, 2026
Author: Pierre Baumgartner, Product Owner
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Transforming Live Streaming Monetization with Ateme NEA Composer

In today’s hyper-competitive streaming landscape, delivering seamless, high-quality viewing experiences while maximizing monetization opportunities is no longer optional, it’s essential. Ateme’s NEA Composer, with its advanced manifest manipulation capabilities, is redefining how content providers approach Dynamic Ad Insertion (DAI), especially in the context of live and linear streaming. Elevating Quality of Experience with Proactive Manifest

Published on: Nov 20, 2025
Author: Dan Patton, VP - Product, Origination & Delivery
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Driving innovation in Dynamic Ad Insertion: Overlay ads and SVTA/OMID beaconing

As the media and entertainment industry continues to evolve, the demand for more engaging, personalized, and measurable advertising experiences is reshaping the way content is delivered and monetized. At this year’s IBC, Ateme and Castlabs are joining forces to showcase cutting-edge advancements in Dynamic Ad Insertion (DAI) that make advertising smarter, more measurable, and less disruptive

Published on: Sep 10, 2025
Authors: Dan Patton, Ateme VP Products and Christophe Kind, Castlabs Global Partnerships & Market Development
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Not Yet Live With DAI? Here is How Much Revenue You Are Losing Every Day

With growing consumer expectations and increasing competition, it’s getting harder to capture new audiences and retain existing ones, while still making a profit from subscription revenues. You need to find new monetization streams – and make sure they don’t disrupt the viewing experience. Dynamic Ad Insertion (DAI) is one obvious solution. More specifically, Server-Side Ad

Published on: May 9, 2025
Author: Ahmed Swidan, Director of Personalized TV
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Leverage First-party Data to Boost Monetization and Retain Subscribers

Learn how Ateme can help you leverage first-party data for easier integration and better monetization to retain subscribers.

Published on: Feb 10, 2025
Author: Ahmed Swidan, Director of Personalized TV
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Ateme and Viaccess-Orca Team Up to Increase Operator’s Advertising Revenue

In today’s competitive streaming landscape, maximizing ad revenue in a non-intrusive manner while delivering a seamless viewer experience is more essential than ever. As content and service providers face rising media licensing costs and increased competition, the pressure to boost advertising revenue intensifies. However, building an efficient and complete streaming ad solution is a complex task

Published on: Dec 16, 2024
Author: Ahmed Swidan, Director of Personalized TV
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Protect SSAI revenue with advanced ad transcode workflow management

Today, all Server-Side Ad Insertion SSAI systems in the market offer ad transcode functionality to ingest source ads and transcode them into the right format, bitrate and resolution to match the live or VOD content they are being inserted on. For example, if the live channel is HLS, HD resolution @30fps, with 6 Mbps bitrate,

Published on: Jul 15, 2024
Author: Ahmed Swidan, Director of Personalized TV
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Personal Channels — Linear is Not Dead; Linear is Now Personalized

Ateme has an end-to-end solution to add personal channels to your features mix. Want to learn more? Keep reading.

Published on: Nov 15, 2023
Author: Ahmed Swidan, Director of Personalized TV
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Hot from IBC2023: Trends to Transform, Monetize, and Go Green

Silvia Candido, gives her take on the hot topics Ateme focused on - transform, monetize, and go green - at IBC2023.

Published on: Sep 22, 2023
Author: Silvia Candido, VP Marketing Communications
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